About us
Hedomonia specialises in the import and sales of exclusive Belgian craft ales, mainly from micro- and nano-brewers.
Many of these ales are only available in a small region around the brewery, or in specialised shops. Very few can be found in supermarkets.
These breweries also produce limited editions, an ale produced only once in a limited quantity for special occasions such as village feasts, cultural events, weddings etc.
Occasionally, we also have French craft ales on offer.
The owner
As an automotive engineer, I have been working in the car industry for more than 35 years, most of that career in the European headquarters of the main Japanese car and motorcycle manufacturer.
Having grown up in Belgium, I have always appreciated fine ales and beers. With the growing number of micro-brewers, that appreciation turned into a more active interest not only in the variety of ales and beers, but also in the breweries and brewers, their history, background and motivation, and their creativity with ale recipes and ale names.
Seeing a growing interest in craft ales and beers, I decided to start this company to offer these exclusive products to a wider audience and to promote the small Belgian brewers.
Hedomonia
Hedomonia is a combination of two words stemming from classic Hellenic philosophy : hedonia and eudaimonia.
Hedonia is happiness through pleasure.
Eating delicious food, trying quality drinks, watching a good film, listening to your favourite music, going on a great holiday.
Eudaimonia is happiness through fulfilment.
Learning a language, setting and reaching goals in life, developing new skills.
The combination of both forms of happiness is the essence of my company :
Savouring quality ales, appreciating the craft that went into making them, and learning about their history and origin.
Have a whale of a time !
Walter Vlaeminck